PROJECT
WNBA RIVALS WEEK
The Brief
Create a logo and branding system to be used during the wnba's 2026 rivals week, a series of matchups highlighting new and storied rivalries between teams, cities, andformer college rivals.
Rivals Week presented by ally lockup, centered as rays of orange and red extend into the depth behind it
THE SYSTEM
designed to evoke the action and motion of graphic novels and superheroes, the system contained three illustrated backgrounds, three colors in addition to the WNBA's Fire Orange, and a number of tints to create depth and dynamism. Holding shapes and boxes derived from graphic novels, with the jagged pieces and exagerrated angles.
Assorted images from the WNBA's social content used during the 2026 WNBA Rivals Week presented by allyThe Rivals Week presented by all logo lockups on backgrounds of black, orange and whiteStills from the brand book for the WNBA 2026 Rivals Week presented by ally
IN THE WORLD
The system had to be used across print and digital touchpoints: from on-court signage, such as the logo on the base of the hoops, to social content, in-app content, and crm.
Three iphones showing a Rivals Week banner in the WNBA app, a post from the Instagram, and theh eader for an email